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Facts and myths about copywriting

Facts and myths about copywriting

Do you dream about a job as a copywriter, but all the information going around discourages you a bit? The following post verifies if everything that you can read or hear is actually true. Here you will find the most popular facts and myths about copywriting. Check them out to see for yourself if this industry is for you. Copywriting…

The length of a text on a website

The length of a text on a website

When we look for information about texts on a website, we can find mainly mentions of linguistic correctness, stylistics and usability. What about the length of the text? It is worth remembering that this also plays an important role. On the one hand, we shouldn’t discourage readers with a too-long text. At the same time, make sure that it is…

Experienced copywriter – who is it?

Experienced copywriter – who is it?

Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…

Marketing on TikTok

Marketing on TikTok

When asked about the most popular app right now, many people would point to TikTok with no hesitation. Even though the platform is mostly associated with young influencers, more and more often various types of companies start to create accounts. For businesses, TikTok may prove to be an additional advertising tool. Let’s check if TikTok marketing makes sense! What is…

SEO in e-commerce – the most important elements

SEO in e-commerce – the most important elements

SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…

What is keyword cannibalization?

What is keyword cannibalization?

Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…

Start writing in a foreign language

Start writing in a foreign language

Writing in a foreign language is a fantastic alternative for a copywriter who works in their native tongue. As it’s still a niche skill, a copywriter with the knowledge of a foreign language can earn more. The first step is to master a given language. If you’ve already done that but don’t know how to start writing, read this article.…

What actions to avoid on Instagram?

What actions to avoid on Instagram?

Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…

Does the job market need philologists?

Does the job market need philologists?

It is believed that philology is not a very practical study, and its graduates have problems finding a job. What is the reason? Probably because the philology diploma itself is less useful than in the case of technical, medical or law studies. Nevertheless, the competencies that students acquire are in demand in the modern, globalized market, so an interesting job…

How to learn foreign languages with Netflix?

How to learn foreign languages with Netflix?

Everyone from time to time likes to relax, watch movies and TV series. Nowadays, many of them are easily available, due to streaming platforms. One of the most popular is Netflix, which during the pandemic gathered even more viewers than before. The website offers a lot of movies and TV series from various genres. You can find there both the…

How to run a blog like a professional?

How to run a blog like a professional?

In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…

PR and marketing – similarities and differences

PR and marketing – similarities and differences

Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business.  It is worth noting the differences between those concepts. This will allow for more efficient promotional and…

Content marketing – what is it and why should we use it?

Content marketing – what is it and why should we use it?

Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…

“Happy New Year” in foreign languages

“Happy New Year” in foreign languages

For many of us, the New Year is a time to start another chapter in our lives, close old things and make resolutions. It has been a busy year for WordPassion, with some changes. In this post, we come with wishes for a Happy New Year in different languages. However, before we go on to the list, let’s get to…

Apps that make Instagram easier to use

Apps that make Instagram easier to use

Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…

“Merry Christmas” in different languages

“Merry Christmas” in different languages

Christmas is coming soon – a time of gifts, meetings, and greetings. How to make Christmas cards or greetings different and more interesting this year? Maybe you should express them in another language and add a few words from the bottom of your heart (in your language;)) How to do that? We prepared a list of Christmas greetings „Merry Christmas”…