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Experienced copywriter – who is it?

Experienced copywriter – who is it?

Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…

Marketing on TikTok

Marketing on TikTok

When asked about the most popular app right now, many people would point to TikTok with no hesitation. Even though the platform is mostly associated with young influencers, more and more often various types of companies start to create accounts. For businesses, TikTok may prove to be an additional advertising tool. Let’s check if TikTok marketing makes sense! What is…

What actions to avoid on Instagram?

What actions to avoid on Instagram?

Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…

How to run a blog like a professional?

How to run a blog like a professional?

In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…

PR and marketing – similarities and differences

PR and marketing – similarities and differences

Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business.  It is worth noting the differences between those concepts. This will allow for more efficient promotional and…

Content marketing – what is it and why should we use it?

Content marketing – what is it and why should we use it?

Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…

Apps that make Instagram easier to use

Apps that make Instagram easier to use

Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…

A perfect gift for a copywriter

A perfect gift for a copywriter

The job of a copywriter is undoubtedly unique. People in this profession usually stand out for their creativity and have a thousand thoughts a minute. As it turns out, it somehow makes it harder to pick up gifts for them. During the pre-Christmas period, you are probably wondering, what gift for a copywriter would be the best choice. Here are…

SEO-friendly blog posts – why are they worth taking care of?

SEO-friendly blog posts – why are they worth taking care of?

For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…

Is it worth investing in SEO and microsites?

Is it worth investing in SEO and microsites?

Do you want to promote your website? If you claim that an advertising campaign is the only way to attract attention, it is high time you get interested in microsites and SEO positioning. What is SEO text? The main element of microsites (or presell pages) is SEO text (Search Engine Optimization). They are created not only to trick search engine…

SEO for bloggers – why is it so vital?

SEO for bloggers – why is it so vital?

In the past, blogs were mainly associated with internet journals. However, they have recently become a widely-used marketing and communication tool. Not only is a blog a perfect place for sharing one’s passions with others, but it is also a device that enables you to get in touch with your customers – the ones who have already made a purchase…

How to write good SEO texts?

How to write good SEO texts?

Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…

How to write a good advertorial?

How to write a good advertorial?

Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…