Only a few years ago, there was a belief that technological development would completely replace manual labor. No one could have expected that it was the creative industry that could be at risk. Is there really anything to be afraid of for us, copywriters? Is Artificial Intelligence (AI) something to fear? How does AI work? Let’s start with a general…
“I’m looking for a copywriter to work with. I don’t want any agencies”. – We come across such notices more and more often. Although many people need help with their copywriting, some people only want someone who is a freelancer. Is this right? Working with a copywriting agency is not something to be afraid of! Copywriting agency – what is…
A copywriter’s job seems easy – turn on a computer and write a text. However, there are several important stages for content to be created. First, it is necessary to gather information and get to know the topic better. Then, it is time to choose the right key phrases and verify the correctness of the text or its uniqueness. How…
There are huge benefits to a company’s presence in the online world. The Internet is an extremely graceful tool for communicating information. For several years now, entrepreneurs have been making intensive use of it, promoting their products and services through various media channels. How and why is it worth doing this? Where to advertise a company on the Internet? A…
Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…
Running your own business entails constant development and advertising of the products or services that you offer. In recent years, e-books have been gaining popularity, and now, they are available in thousands on the market. If you run your own company and have an idea for an e-book… keep on reading! Why should you write an e-book? Releasing an e-book…
A perfectly visible website, an ever-increasing number of clients, and profit growth – these are the core effects that a person establishing cooperation with a copywriting agency expects. However, are they always achievable? It turns out that a lot in this matter depends on the choice of the agency. How to find the right company so as not to regret…
When asked about the most popular app right now, many people would point to TikTok with no hesitation. Even though the platform is mostly associated with young influencers, more and more often various types of companies start to create accounts. For businesses, TikTok may prove to be an additional advertising tool. Let’s check if TikTok marketing makes sense! What is…
Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…
In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…
Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business. It is worth noting the differences between those concepts. This allows for more efficient promotional and marketing…
Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…
Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…
The job of a copywriter is undoubtedly unique. People in this profession usually stand out for their creativity and have a thousand thoughts a minute. As it turns out, it somehow makes it harder to pick up gifts for them. During the pre-Christmas period, you are probably wondering, what gift for a copywriter would be the best choice. Here are…
A tool called Google My Business is a perfect option for local businesses. A Business Profile created with the aid of this service may contribute to an increase in search results and to reaching new clients. But how to optimize the data so that a business could benefit from that? GOOGLE MY BUSINESS – a free Business Profile Internet users…
For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…
Do you want to promote your website? If you claim that an advertising campaign is the only way to attract attention, it is high time you get interested in microsites and SEO positioning. What is SEO text? The main element of microsites (or presell pages) is SEO text (Search Engine Optimization). They are created not only to trick search engine…
Nowadays, it is hard to imagine a company without a website. It’s not only the flagship of a business, but also an additional communication channel with clients and an effective form of advertising. In the case of a language school, a website with properly chosen content is necessary, because it is hard to stand out from the competition without it. …
In the past, blogs were mainly associated with internet journals. However, they have recently become a widely-used marketing and communication tool. Not only is a blog a perfect place for sharing one’s passions with others, but it is also a device that enables you to get in touch with your customers – the ones who have already made a purchase…
Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…
