SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…
Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…
There is a growing number of freelancers on the market, willing to try their hand and writing skills as a copywriter. For many of them, the beginnings are very difficult, so some give up quickly. However, the more adamant people persistently try to break through the competition. Are you wondering how to stand out from the crowd and be appreciated…
Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business. It is worth noting the differences between those concepts. This will allow for more efficient promotional and…
Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…
Your own website is a treasure – thanks to it, you can present whatever you have to offer to the world. This fundamental role of a website in business comes from full control over what you present to potential recipients. The transparency of the website consists of two components – the graphic design and texts. Content on a website. How…
A tool called Google My Business is a perfect option for local businesses. A Business Profile created with the aid of this service may contribute to an increase in search results and to reaching new clients. But how to optimize the data so that a business could benefit from that? GOOGLE MY BUSINESS – a free Business Profile Internet users…
For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…
Nowadays, it is hard to imagine a company without a website. It’s not only the flagship of a business, but also an additional communication channel with clients and an effective form of advertising. In the case of a language school, a website with properly chosen content is necessary, because it is hard to stand out from the competition without it. …
Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…
Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…
Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…
We are launching a series of copywriter’s guides, which will concern the creation of various types of content for websites and more. We will start with a product description, which many people think is the easiest text to prepare. However, experience told us that creating it is not as easy as we tend to think. How to write a good…
The main job of web content is to encourage the audience to interact – regardless of offered goods. Additionally, it should make a bond between a creator and their audience, build trust, and convince them to visit a page again. Although frequently published texts increase web traffic and obtain new visitors, it takes time to write the good ones. That’s…
Working from home is common these days. In the era of a pandemic, the number of people who perform work duties from home has increased significantly. This situation has both its supporters and opponents. Supporters point to flexible working hours as an advantage of remote work. Opponents complain about the lack of control over time, lack of focus, disorganization of…
It is widely known that a well-written text is like our business card. It inspires confidence and ensures customers that they have come to the right place. The fact that the text is written correctly linguistically and stylistically is not sufficient if it does not provide any additional profits. Aesthetic values are crucial, but it is worth taking care of…
Writing a summary might be a challenge that everyone needs to face from early school age. However, it causes problems not only for the students or adults but also experienced bloggers and copywriters. How to write a high-quality book or article summary? And which mistakes should be avoided? What is a summary? Before revealing the tips about writing a summary,…
The most important tool in the copywriter’s job is a word. Writing texts that sell well is the simplest definition of copywriting. This kind of work relies on creating slogans and advertising texts, blog articles, and product descriptions. Are you interested in the job of a copywriter, but you don’t know what studies should the copywriter finish? Here are the…
More and more often, companies that want to increase their popularity on the Internet set up accounts not only on Facebook or Instagram but also on Twitter. Although it is often said that it is a platform mainly for politicians or journalists, this is not entirely true. The number of users of this portal is growing every day, which proves…
More and more often it is said that a company blog is one of the best tools to promote your company on the Internet and establish long-lasting relationships with the customers. It is a modern form of marketing, which can fulfill many functions, depending on the nature of the business. Should every company run a blog? See for yourself what…
