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SEO in e-commerce – the most important elements

SEO in e-commerce – the most important elements

SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…

What is keyword cannibalization?

What is keyword cannibalization?

Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…

PR and marketing – similarities and differences

PR and marketing – similarities and differences

Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business.  It is worth noting the differences between those concepts. This will allow for more efficient promotional and…

Content marketing – what is it and why should we use it?

Content marketing – what is it and why should we use it?

Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…

SEO-friendly blog posts – why are they worth taking care of?

SEO-friendly blog posts – why are they worth taking care of?

For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…

WordPassion – Spring Offer

WordPassion – Spring Offer

Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…

How to write good SEO texts?

How to write good SEO texts?

Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…

How to write a good advertorial?

How to write a good advertorial?

Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…

Remote work – is it for everyone?

Remote work – is it for everyone?

Working from home is common these days. In the era of a pandemic, the number of people who perform work duties from home has increased significantly. This situation has both its supporters and opponents. Supporters point to flexible working hours as an advantage of remote work. Opponents complain about the lack of control over time, lack of focus, disorganization of…