Blog

WordPassion – Spring Offer

WordPassion – Spring Offer

Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…

How to write good SEO texts?

How to write good SEO texts?

Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…

How to write a good advertorial?

How to write a good advertorial?

Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…

Remote work – is it for everyone?

Remote work – is it for everyone?

Working from home is common these days. In the era of a pandemic, the number of people who perform work duties from home has increased significantly. This situation has both its supporters and opponents. Supporters point to flexible working hours as an advantage of remote work. Opponents complain about the lack of control over time, lack of focus, disorganization of…

Copywriter – can anyone become one?

Copywriter – can anyone become one?

Can anyone become a copywriter? Some people believe that everyone can write texts. Nevertheless, it is becoming clearer that a copywriter should have certain predispositions. Without them, it would be difficult to succeed. So who can become a copywriter and how to do that? Who is a copywriter? A copywriter is a person who prepares content for publication. These involve…

A business profile on Instagram – do you need one?

A business profile on Instagram – do you need one?

Instagram is one of the most popular social networking sites or rather photo-social sites. Every day millions of people use this app. Instagram can help to promote the company and increase its visibility on the Internet. However, a question arises – does everyone need an account on this site? We decided to check which companies a business Instagram profile will…

Why is writing good texts so important?

Why is writing good texts so important?

It is often said that every company should have its website. If it can’t be found on the Internet, succeeding will be very difficult for it. There is a lot of truth in this, however, you have to remember that your website needs to be well refined, especially regarding the texts. The content should be grammatically and stylistically correct and…

Online marketing and copywriting – glossary

Online marketing and copywriting – glossary

Do you often hear or read about such terms as copywriting, online marketing, SEO, and SEM, but you don’t know what they mean? Perhaps you wonder what satellite site texts or sponsored content are? For people like you, we have prepared a special copywriting glossary. It includes definitions of the crucial terms in the field of broadly understood online marketing.…

Content writing and copywriting – the most important differences

Content writing and copywriting – the most important differences

Content writing and copywriting are terms often used interchangeably. Although both terms belong to the area of broadly understood Internet marketing, they have a different meaning, and that’s the thing you should remember. The duties of a content writer look slightly different from those of a copywriter, which we’ll explain in this article.  What is content writing?  Content writing, or…