Nowadays, it is hard to imagine a company without a website. It’s not only the flagship of a business, but also an additional communication channel with clients and an effective form of advertising. In the case of a language school, a website with properly chosen content is necessary, because it is hard to stand out from the competition without it. …
Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…
Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…
Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…
We are launching a series of copywriter’s guides, which will concern the creation of various types of content for websites and more. We will start with a product description, which many people think is the easiest text to prepare. However, experience told us that creating it is not as easy as we tend to think. How to write a good…
The main job of web content is to encourage the audience to interact – regardless of offered goods. Additionally, it should make a bond between a creator and their audience, build trust, and convince them to visit a page again. Although frequently published texts increase web traffic and obtain new visitors, it takes time to write the good ones. That’s…
Working from home is common these days. In the era of a pandemic, the number of people who perform work duties from home has increased significantly. This situation has both its supporters and opponents. Supporters point to flexible working hours as an advantage of remote work. Opponents complain about the lack of control over time, lack of focus, disorganization of…
It is widely known that a well-written text is like our business card. It inspires confidence and ensures customers that they have come to the right place. The fact that the text is written correctly linguistically and stylistically is not sufficient if it does not provide any additional profits. Aesthetic values are crucial, but it is worth taking care of…
Writing a summary might be a challenge that everyone needs to face from early school age. However, it causes problems not only for the students or adults but also experienced bloggers and copywriters. How to write a high-quality book or article summary? And which mistakes should be avoided? What is a summary? Before revealing the tips about writing a summary,…
The most important tool in the copywriter’s job is a word. Writing texts that sell well is the simplest definition of copywriting. This kind of work relies on creating slogans and advertising texts, blog articles, and product descriptions. Are you interested in the job of a copywriter, but you don’t know what studies should the copywriter finish? Here are the…
More and more often, companies that want to increase their popularity on the Internet set up accounts not only on Facebook or Instagram but also on Twitter. Although it is often said that it is a platform mainly for politicians or journalists, this is not entirely true. The number of users of this portal is growing every day, which proves…
More and more often it is said that a company blog is one of the best tools to promote your company on the Internet and establish long-lasting relationships with the customers. It is a modern form of marketing, which can fulfill many functions, depending on the nature of the business. Should every company run a blog? See for yourself what…
Can anyone become a copywriter? Some people believe that everyone can write texts. Nevertheless, it is becoming clearer that a copywriter should have certain predispositions. Without them, it would be difficult to succeed. So who can become a copywriter and how to do that? Who is a copywriter? A copywriter is a person who prepares content for publication. These involve…
Instagram is one of the most popular social networking sites or rather photo-social sites. Every day millions of people use this app. Instagram can help to promote the company and increase its visibility on the Internet. However, a question arises – does everyone need an account on this site? We decided to check which companies a business Instagram profile will…
It is estimated that YouTube is used by about a billion users. Most of us are watching videos posted on this site with pleasure. That is why more and more often companies that want to expand the scope of their advertising set up accounts there. Is corporate YouTube a good marketing tool? Is it worth creating a business YouTube account?…
When creating your Facebook business account, you should know not only what steps are recommended, but also what you should avoid. Even some seemingly minor mistakes may reduce the number of followers or even cause the loss of good relationships with clients. Apart from that, a wrongly maintained fan page sometimes has its ratings limited to a minimum. What are…
It is often said that every company should have its website. If it can’t be found on the Internet, succeeding will be very difficult for it. There is a lot of truth in this, however, you have to remember that your website needs to be well refined, especially regarding the texts. The content should be grammatically and stylistically correct and…
Do you often hear or read about such terms as copywriting, online marketing, SEO, and SEM, but you don’t know what they mean? Perhaps you wonder what satellite site texts or sponsored content are? For people like you, we have prepared a special copywriting glossary. It includes definitions of the crucial terms in the field of broadly understood online marketing.…
Content writing and copywriting are terms often used interchangeably. Although both terms belong to the area of broadly understood Internet marketing, they have a different meaning, and that’s the thing you should remember. The duties of a content writer look slightly different from those of a copywriter, which we’ll explain in this article. What is content writing? Content writing, or…
