Do you dream about a job as a copywriter, but all the information going around discourages you a bit? The following post verifies if everything that you can read or hear is actually true. Here you will find the most popular facts and myths about copywriting. Check them out to see for yourself if this industry is for you. Copywriting…
There are huge benefits to a company’s presence in the online world. The Internet is an extremely graceful tool for communicating information. For several years now, entrepreneurs have been making intensive use of it, promoting their products and services through various media channels. How and why is it worth doing this? Where to advertise a company on the Internet? A…
When we look for information about texts on a website, we can find mainly mentions of linguistic correctness, stylistics and usability. What about the length of the text? It is worth remembering that this also plays an important role. On the one hand, we shouldn’t discourage readers with a too-long text. At the same time, make sure that it is…
Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…
Running your own business entails constant development and advertising of the products or services that you offer. In recent years, e-books have been gaining popularity, and now, they are available in thousands on the market. If you run your own company and have an idea for an e-book… keep on reading! Why should you write an e-book? Releasing an e-book…
A perfectly visible website, an ever-increasing number of clients, and profit growth – these are the core effects that a person establishing cooperation with a copywriting agency expects. However, are they always achievable? It turns out that a lot in this matter depends on the choice of the agency. How to find the right company so as not to regret…
SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…
Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…
There is a growing number of freelancers on the market, willing to try their hand and writing skills as a copywriter. For many of them, the beginnings are very difficult, so some give up quickly. However, the more adamant people persistently try to break through the competition. Are you wondering how to stand out from the crowd and be appreciated…
Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business. It is worth noting the differences between those concepts. This allows for more efficient promotional and marketing…
Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…
Your own website is a treasure – thanks to it, you can present whatever you have to offer to the world. This fundamental role of a website in business comes from full control over what you present to potential recipients. The transparency of the website consists of two components – the graphic design and texts. Content on a website. How…
A tool called Google My Business is a perfect option for local businesses. A Business Profile created with the aid of this service may contribute to an increase in search results and to reaching new clients. But how to optimize the data so that a business could benefit from that? GOOGLE MY BUSINESS – a free Business Profile Internet users…
For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…
Nowadays, it is hard to imagine a company without a website. It’s not only the flagship of a business, but also an additional communication channel with clients and an effective form of advertising. In the case of a language school, a website with properly chosen content is necessary, because it is hard to stand out from the competition without it. …
Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…
Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…
Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…
We are launching a series of copywriter’s guides, which will concern the creation of various types of content for websites and more. We will start with a product description, which many people think is the easiest text to prepare. However, experience told us that creating it is not as easy as we tend to think. How to write a good…
The main job of web content is to encourage the audience to interact – regardless of offered goods. Additionally, it should make a bond between a creator and their audience, build trust, and convince them to visit a page again. Although frequently published texts increase web traffic and obtain new visitors, it takes time to write the good ones. That’s…
