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How to work with a copywriter? The most important aspects

How to work with a copywriter? The most important aspects

Professional copywriting is crucial for many companies. Nowadays, without good advertising on the Internet and properly-prepared content on the website, it is much more challenging to reach new customers and increase profit. How to establish cooperation with a freelancer, or maybe a copywriting agency would be a better idea? What to choose to be satisfied with the results of the…

Facebook business page – is it worth having one?

Facebook business page – is it worth having one?

Currently, it’s hard to find a company that doesn’t have a Facebook fan page. Although it requires time, a creative approach, and skills, running your profile may turn out to be a solution full of advantages. If you’re hesitating whether you should or not create a Facebook business page, we encourage you to read this post. Facebook business page and…

Online marketing and copywriting – glossary

Online marketing and copywriting – glossary

Do you often hear or read about such terms as copywriting, online marketing, SEO, and SEM, but you don’t know what they mean? Perhaps you wonder what satellite site texts or sponsored content are? For people like you, we have prepared a special copywriting glossary. It includes definitions of the crucial terms in the field of broadly understood online marketing.…

Content writing and copywriting – the most important differences

Content writing and copywriting – the most important differences

Content writing and copywriting are terms often used interchangeably. Although both terms belong to the area of broadly understood Internet marketing, they have a different meaning, and that’s the thing you should remember. The duties of a content writer look slightly different from those of a copywriter, which we’ll explain in this article.  What is content writing?  Content writing, or…