It is estimated that YouTube is used by about a billion users. Most of us are watching videos posted on this site with pleasure. That is why more and more often companies that want to expand the scope of their advertising set up accounts there. Is corporate YouTube a good marketing tool?
Is it worth creating a business YouTube account?
YouTube is a portal that has been operating for several years already and its popularity is still growing. You will find there not only music videos or movie trailers but also a variety of other content – reviews, manuals, puns, etc. Each of us has unlimited access to the service and nothing stands in the way of creating an account, including a company account. Short films based on a well-thought-out concept can increase the popularity of the company and help to reach a wider audience.
As is the case with Facebook and Instagram, it is necessary to maintain regularity in the publication of new content, as well as keeping in touch with the active users. Although making a video sometimes requires much more effort than writing a blog article or short posts, after just a short period of time you can see the effects – growing interest in the company. At this point, it is worth noting that not everyone will do well on YouTube. There is no point in setting up an account in order to publish meaningless videos. There are industries that do not require promoting on YouTube. Before we click on the “Create account” option, let’s think about whether this form of marketing is really necessary for our business.
What can be published on YouTube?
YouTube is one of those portals where you can find extremely diverse content. What kind of videos we will publish depends largely on the industry in which we operate. Creativity plays an important role. On YouTube, you can publish reports from important company events, such as conferences, present the office and employees at work. You can also demonstrate new products, detailing their most important assets. YouTube is also a great place to show how to solve the most common problems related to the products or services offered by the company.
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Many companies willingly publish the so-called Q&A (questions and answers). This gives an opportunity to provide a quick and clear answer to the most frequently asked questions. They are usually sent by customers in the form of emails, Facebook queries, etc. As you can see, there are various ways you can present your content.
How to run a business YouTube account to make it successful?
Running a company channel on YouTube can be an excellent and, above all, a modern form of promotion, but first, you need to plan your strategy. You cannot publish videos too often or too rarely, regularity is important. As in the case of company websites or blogs, an outdated channel is hard to notice. In addition, it would be difficult to find it among many other videos on a similar subject.
In order to fully exploit the potential of YouTube, it is worth including keywords in the descriptions of the video. Therefore, it is necessary to consider what users tend to type and on this basis select the right description. The more keywords are found in the title and tags, the better. At the same time, we should remember that it is supposed to look natural. Plus, the name of the file should sound the same or similar to the title. Is it possible to use the company name itself when describing the film? This is not forbidden, but much more crucial are the keywords, thanks to which the file can be quickly found by the users. It is extremely important to add a link to the company’s website under each video, for example, at the end of the description. We can also add a contact phone and email address. The company channel must also look good in terms of visuals, so you need to take care of its background, logo, and colors.
YouTube is a community, so when running your company channel, you have to be active. You can’t ignore comments and private messages, because the users will think that you are disrespecting potential customers. Of course, we can’t always send a reply a few minutes after posting a comment. However, we should try to do it as quickly as possible. Commenting on videos related to similar topics can also be helpful as it makes you more visible on the portal.
YouTube for companies – the ways of promotion
Posting videos is not the only way to promote your company on YouTube. Cooperation with other well-known artists is becoming increasingly popular. Having your products and services used by people with numerous subscribers often significantly increases interest in them. Such videos are usually in the form of reviews or guides. The company’s advertising must not be too pushy and unreliable, as users will quickly notice it.
By setting up a business YouTube account, we can also use Google Ads. These are displayed to those groups of viewers who express interest in specific products and services. There is, therefore, no risk that the advertising we have spent a lot on will reach the wrong audience. Promotional films may be shown before or during the film (TrueView In-Stream, they may be skipped when you click on them), or in search results, next to found films on a specific subject (TrueView Discovery). We can also purchase ads in the form of graphic banners and overlays shown at the bottom of the player.
Many companies when setting up a business YouTube account do not realize that the content published there should be different from that shown on television. The user assesses the attractiveness of the video after watching it for a few seconds, so it is important to get the viewer’s interest from the very beginning. An appealing video can become popular not only on YouTube but also on Facebook, Twitter, and other social media. By setting up a company channel, we do not have to post numerous videos right away, and we can also try the effectiveness of the Google Ads themselves.
YouTube can be a valuable tool for promoting a company, provided that we devote a lot of time to running our channel and refining it for the smallest, seemingly insignificant details. Do you have your own, not necessarily similar thoughts on promoting your company on YouTube? We look forward to hearing from you.
