Only a few years ago, there was a belief that technological development would completely replace manual labor. No one could have expected that it was the creative industry that could be at risk. Is there really anything to be afraid of for us, copywriters? Is Artificial Intelligence (AI) something to fear? How does AI work? Let’s start with a general…
“I’m looking for a copywriter to work with. I don’t want any agencies”. – We come across such notices more and more often. Although many people need help with their copywriting, some people only want someone who is a freelancer. Is this right? Working with a copywriting agency is not something to be afraid of! Copywriting agency – what is…
A copywriter’s job seems easy – turn on a computer and write a text. However, there are several important stages for content to be created. First, it is necessary to gather information and get to know the topic better. Then, it is time to choose the right key phrases and verify the correctness of the text or its uniqueness. How…
Do you dream about a job as a copywriter, but all the information going around discourages you a bit? The following post verifies if everything that you can read or hear is actually true. Here you will find the most popular facts and myths about copywriting. Check them out to see for yourself if this industry is for you. Copywriting…
There are huge benefits to a company’s presence in the online world. The Internet is an extremely graceful tool for communicating information. For several years now, entrepreneurs have been making intensive use of it, promoting their products and services through various media channels. How and why is it worth doing this? Where to advertise a company on the Internet? A…
When we look for information about texts on a website, we can find mainly mentions of linguistic correctness, stylistics and usability. What about the length of the text? It is worth remembering that this also plays an important role. On the one hand, we shouldn’t discourage readers with a too-long text. At the same time, make sure that it is…
Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…
Running your own business entails constant development and advertising of the products or services that you offer. In recent years, e-books have been gaining popularity, and now, they are available in thousands on the market. If you run your own company and have an idea for an e-book… keep on reading! Why should you write an e-book? Releasing an e-book…
A perfectly visible website, an ever-increasing number of clients, and profit growth – these are the core effects that a person establishing cooperation with a copywriting agency expects. However, are they always achievable? It turns out that a lot in this matter depends on the choice of the agency. How to find the right company so as not to regret…
SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…
Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…
There is a growing number of freelancers on the market, willing to try their hand and writing skills as a copywriter. For many of them, the beginnings are very difficult, so some give up quickly. However, the more adamant people persistently try to break through the competition. Are you wondering how to stand out from the crowd and be appreciated…
Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…
In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…
Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business. It is worth noting the differences between those concepts. This allows for more efficient promotional and marketing…
Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…
Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…
The job of a copywriter is undoubtedly unique. People in this profession usually stand out for their creativity and have a thousand thoughts a minute. As it turns out, it somehow makes it harder to pick up gifts for them. During the pre-Christmas period, you are probably wondering, what gift for a copywriter would be the best choice. Here are…
Your own website is a treasure – thanks to it, you can present whatever you have to offer to the world. This fundamental role of a website in business comes from full control over what you present to potential recipients. The transparency of the website consists of two components – the graphic design and texts. Content on a website. How…
A tool called Google My Business is a perfect option for local businesses. A Business Profile created with the aid of this service may contribute to an increase in search results and to reaching new clients. But how to optimize the data so that a business could benefit from that? GOOGLE MY BUSINESS – a free Business Profile Internet users…
