Blog

Facts and myths about copywriting

Facts and myths about copywriting

Do you dream about a job as a copywriter, but all the information going around discourages you a bit? The following post verifies if everything that you can read or hear is actually true. Here you will find the most popular facts and myths about copywriting. Check them out to see for yourself if this industry is for you. Copywriting…

The length of a text on a website

The length of a text on a website

When we look for information about texts on a website, we can find mainly mentions of linguistic correctness, stylistics and usability. What about the length of the text? It is worth remembering that this also plays an important role. On the one hand, we shouldn’t discourage readers with a too-long text. At the same time, make sure that it is…

Experienced copywriter – who is it?

Experienced copywriter – who is it?

Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts,…

SEO in e-commerce – the most important elements

SEO in e-commerce – the most important elements

SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…

What is keyword cannibalization?

What is keyword cannibalization?

Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…

What actions to avoid on Instagram?

What actions to avoid on Instagram?

Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…

How to run a blog like a professional?

How to run a blog like a professional?

In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…

PR and marketing – similarities and differences

PR and marketing – similarities and differences

Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business.  It is worth noting the differences between those concepts. This will allow for more efficient promotional and…

Content marketing – what is it and why should we use it?

Content marketing – what is it and why should we use it?

Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…

Apps that make Instagram easier to use

Apps that make Instagram easier to use

Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…

A perfect gift for a copywriter

A perfect gift for a copywriter

The job of a copywriter is undoubtedly unique. People in this profession usually stand out for their creativity and have a thousand thoughts a minute. As it turns out, it somehow makes it harder to pick up gifts for them. During the pre-Christmas period, you are probably wondering, what gift for a copywriter would be the best choice. Here are…

SEO-friendly blog posts – why are they worth taking care of?

SEO-friendly blog posts – why are they worth taking care of?

For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…

Plagiarism of texts – what is it and how to avoid it?

Plagiarism of texts – what is it and how to avoid it?

When writing various types of texts, we use ready-made publications. Based on appropriately selected sources, you can make high-quality text, also an expert one. However, the question arises: where is the line between taking advantage of someone else’s work and plagiarism? What exactly is plagiarism, and how to avoid it? Plagiarism as a threat to the professionals It is worth…

Is it worth investing in SEO and microsites?

Is it worth investing in SEO and microsites?

Do you want to promote your website? If you claim that an advertising campaign is the only way to attract attention, it is high time you get interested in microsites and SEO positioning. What is SEO text? The main element of microsites (or presell pages) is SEO text (Search Engine Optimization). They are created not only to trick search engine…