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SEO in e-commerce – the most important elements

SEO in e-commerce – the most important elements

SEO optimization in e-commerce is the constant adaptation of a store’s website to Google’s algorithms. By following the appropriate rules, you can significantly influence your position in the search results and, thus, increase site traffic and achieve your sales goals faster. How can such effects be achieved? Does it take a lot of time and effort? More details below. Keywords…

What is keyword cannibalization?

What is keyword cannibalization?

Keyword cannibalization is a phenomenon that prevents a website from ranking high on Google. Therefore, it is not well visible to users and does not generate the expected organic traffic. Is it possible to avoid such problems? If yes, how to do it? In the following post, you will learn all about it. Keyword cannibalization – what is it? The…

What actions to avoid on Instagram?

What actions to avoid on Instagram?

Instagram is a platform ruled by a sense of unity and belonging. To make that happen, the site fights what defies its mission – spam and bots. Exceeding some limits may entail a temporary account block and, in case of repeated rule violation, even its permanent deletion. How to prevent the site from considering us dangerous users and avoid fines?…

How to run a blog like a professional?

How to run a blog like a professional?

In recent years, blogs have been gaining popularity, both among individuals who want to share their passions and entrepreneurs. Lately, businessmen more often decide to run a company blog because it is a perfect tool to communicate with the audience, which helps to build the company’s trust and ultimately helps to gain income. But how should you run a blog…

PR and marketing – similarities and differences

PR and marketing – similarities and differences

Public relations and marketing are often confused. Even though these two concepts intertwine, they function separately. Nevertheless, their synergy is essential for the company’s success. There is no doubt that both PR and marketing are the basis for the functioning of any business.  It is worth noting the differences between those concepts. This will allow for more efficient promotional and…

Content marketing – what is it and why should we use it?

Content marketing – what is it and why should we use it?

Nowadays, marketing activities have mostly moved online. The majority of companies have their websites and manage their profiles on social media such as Facebook or Instagram. These are the perfect places to implement a content marketing strategy in order to acquire new customers. What is content marketing, and why should we use it? Content marketing – what is it? In…

Apps that make Instagram easier to use

Apps that make Instagram easier to use

Instagram is currently one of the most popular social networks. It has many interesting features that are constantly being improved. With this app, we can share anything with our friends, such as photos from a birthday party or a funny video with our pet in the lead role. It is also a great marketing communications tool for businesses. There are…

A perfect gift for a copywriter

A perfect gift for a copywriter

The job of a copywriter is undoubtedly unique. People in this profession usually stand out for their creativity and have a thousand thoughts a minute. As it turns out, it somehow makes it harder to pick up gifts for them. During the pre-Christmas period, you are probably wondering, what gift for a copywriter would be the best choice. Here are…

SEO-friendly blog posts – why are they worth taking care of?

SEO-friendly blog posts – why are they worth taking care of?

For many companies, a blog is one of the tools which shape brand awareness among audiences. To make your blog as visible in search engines as possible, it is good to create high-quality SEO-friendly blog posts. Proper optimization of content on a website will make the chances of reaching new audiences increase distinctly. Why are SEO-friendly blog posts worth writing?…

Plagiarism of texts – what is it and how to avoid it?

Plagiarism of texts – what is it and how to avoid it?

When writing various types of texts, we use ready-made publications. Based on appropriately selected sources, you can make high-quality text, also an expert one. However, the question arises: where is the line between taking advantage of someone else’s work and plagiarism? What exactly is plagiarism, and how to avoid it? Plagiarism as a threat to the professionals It is worth…

Is it worth investing in SEO and microsites?

Is it worth investing in SEO and microsites?

Do you want to promote your website? If you claim that an advertising campaign is the only way to attract attention, it is high time you get interested in microsites and SEO positioning. What is SEO text? The main element of microsites (or presell pages) is SEO text (Search Engine Optimization). They are created not only to trick search engine…

SEO for bloggers – why is it so vital?

SEO for bloggers – why is it so vital?

In the past, blogs were mainly associated with internet journals. However, they have recently become a widely-used marketing and communication tool. Not only is a blog a perfect place for sharing one’s passions with others, but it is also a device that enables you to get in touch with your customers – the ones who have already made a purchase…

WordPassion – Spring Offer

WordPassion – Spring Offer

Spring has already sprung, and so has the time for changes. For companies, the first season of the year usually comes with new ideas, products, and marketing strategies. One of the best ways to help your business flourish is to create a strong brand image that would attract customers – and that process often involves the investment in copywriting and…

How to write good SEO texts?

How to write good SEO texts?

Currently, almost every company has its website because it attracts new customers and helps with increasing profits from products or services. However, not all websites are well located in the research results. That is why the way of preparing good texts plays an important role. To ensure that a website will be highly located in the research results, it needs…

How to write a good advertorial?

How to write a good advertorial?

Words can be really powerful. They are a base of successful advertising text that might interest your potential customers. However, to succeed, you need to remember a few rules. Check how to write a good advertising text that will become an effective marketing tool. A customer is a key While creating a good advertorial, you need to remember that a…